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Heads up: National Quitter’s Day is this Friday.

What’s that? It’s the second Friday of January—the day most people officially give up on their New Year’s resolutions. Yep, research from Strava showed that by the 2nd Friday in January, people have thrown in the towel on their “new year, new me” dreams.

Why? Because big goals without small, actionable steps are doomed to fail. Resolutions like “get in shape” or “find a better job” sound great but fall apart without a clear plan. Don’t be another Quitter’s Day stat.

Here’s the Playbook:

• For Job Seekers: Stop making “find a job” your goal. Make it actionable: “Apply to 3 jobs every week” or “message 2 recruiters today.” Momentum > motivation.

• For Hiring Managers: Don’t wait for that “perfect” candidate to fall into your lap. Perfect doesn’t exist. Focus on progress over perfection, and get roles filled with adaptable talent.

Fun Fact: It’s Not Just You

National Quitter’s Day isn’t new. People have been breaking promises to themselves since resolutions started in ancient Babylon. But unlike the Babylonians, who resolved to repay debts or return borrowed goods (relatable), you’ve got modern tools to stay on track—like AI-powered job boards, coffee to fuel your mornings, and newsletters like The Deputy to keep you sharp. Contrarily, you also have a lot of distractions, like that iPhone in your hand.

This Friday, don’t be a quitter. Break your goals into bite-sized pieces, take consistent action, and outlast the stats.

Quit drinking bad coffee and quit making bad hires. Keep getting better.

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